B2B Lead Generation Agency for SaaS Companies
Growth Today builds and operates the outbound system for your SaaS team: target data, cold email, LinkedIn outreach and response classification. It is designed to produce positive responses from ICP-fit prospects, and we run it through the handoff of those responses. Your SDR, AE or founder then owns the sales process from there, including the conversation, meeting booking, qualification and closing.
- Target data
- Cold email
- LinkedIn outreach
- Response classification
- Conversation
- Meeting booking
- Qualification
- Closing
What our B2B lead generation services cover
Outsourced B2B lead generation can mean a contact list, a team of callers or a booked meeting. Here it means a connected outbound system that Growth Today builds and runs for you.
The system covers ICP and market definition, account and contact data, enrichment and validation, buying signals, deliverability, cold email and LinkedIn campaigns, response classification and CRM routing. It ends at the point where a positive response reaches your sales team.
Built for SaaS teams with someone ready to take over conversations
As a SaaS lead generation agency, we work best with teams that already have an SDR, an AE or a founder who can pick up a genuine sales conversation as soon as a prospect shows interest.
These situations point to a fit
- Outbound exists, but it is a set of manual lists and sequences rather than a system.
- CRM data is stale or duplicated, so targeting and routing rely on guesswork.
- The category is crowded, and every vendor sends the same demo request.
- Reply rates fall as messaging goes stale and campaigns are not refreshed.
- SDRs spend selling time pulling lists by hand.
When it is a weaker fit
This service is a weak fit if no one on your team can take over conversations after handoff.
If the larger gap is CRM data, governance and routing across your whole revenue stack, Managed GTM Engineering is the closer service.
What Growth Today manages, from ICP to handoff
An outbound lead generation agency is only as useful as the system behind its campaigns. Growth Today builds and operates these eight parts as one connected flow:
ICP and market definition
We define the accounts and roles worth reaching and the criteria a response must meet.
Account and contact data
We source accounts and contacts, enrich them and validate emails before anything is sent.
Signals and prioritization
Buying signals such as hiring, job changes and product announcements help decide who to reach first and why.
Deliverability infrastructure
We set up and monitor sending domains and inboxes to support inbox placement.
Campaign execution
We write and run cold email and LinkedIn outreach, with AI-assisted research and personalization at the account and contact level.
Response classification
AI-assisted sentiment analysis sorts replies using criteria set for each campaign.
CRM routing and handoff
Positive responses from ICP-fit prospects are routed into your CRM and to your SDR, AE or founder. This is the output.
Learning and optimization
We read the results, refresh messaging, retire weak campaigns and scale what works.
How AI supports the work
AI supports three parts of the work: researching accounts and contacts, personalizing messages and sorting replies. ICP, response criteria and handoff rules are agreed with you.
What counts as a positive response
A positive response is a reply from an ICP-fit prospect that shows genuine interest or relevant positive intent. Growth Today classifies replies with AI-assisted sentiment analysis and response criteria written for each campaign.
Qualification at handoff rests on the agreed ICP and response criteria.
A positive response is not the same as a sales-qualified opportunity. Your team decides that in the conversation.
Who does what after a positive response
Growth Today does not provide appointment setting or booked meetings as part of the standard service. The handoff works like this:
| Area | Growth Today | Your team |
|---|---|---|
| ICP and offer | Works with you to define the ICP and the response criteria | Provides the offer and knowledge of your best-fit buyers |
| Data, deliverability and campaigns | Builds and operates all three | Gives access to your CRM and tools where the work connects to them |
| Response classification | Classifies replies with AI-assisted sentiment analysis | Agrees the response criteria used for each campaign |
| Routing | Routes positive responses into your CRM and to your team | Names the SDR, AE or founder who takes them |
| Reply and conversation | Not included as standard | SDR, AE or founder takes over the genuine sales conversation |
| Meeting booking | Not included | Your team books the meeting |
| Qualification and closing | Not included | Your team qualifies the opportunity and runs the sales process |
| Optimization | Reviews results and updates campaigns | Agrees any change to the ICP or response criteria |
If your response handling is slow or weak
If your team's response handling is slow or weak, Growth Today can scope a custom inbox AI response handler. It can run on Growth Today's own solution or a partner solution. It is optional and sits outside the standard service.
Standard service and optional add-ons
The full outbound system
The full system above, run through cold email and LinkedIn outreach.
Paid advertising
Paid advertising to the same target accounts, scoped separately.
Inbox AI response handler
A custom inbox AI response handler, scoped to your response needs.
Cold calling & appointment setting
Not part of the service. If you need calling, Growth Today can refer a partner; appointment setting and booked meetings are not a deliverable.
How this differs from software, SDR hires and appointment-setting agencies
Each option leaves a different part of the work with your team.
| Option | What you get | What stays with your team |
|---|---|---|
| Software-only tools | Data, enrichment and sending capability | Strategy, setup, data quality, deliverability, campaign execution and optimization |
| Hiring SDRs or building in-house | Dedicated capacity that you manage | Hiring, tooling, data, deliverability, messaging and management |
| Appointment-setting agency | Booked meetings, often with calling and SDR-style outreach | The sales conversation from the meeting onward |
| Growth Today | A connected outbound system built and run for you, ending at the handoff of positive responses from ICP-fit prospects | The conversation, the meeting booking, qualification and closing |
Weighing tools against an agency? Browse the sales tools directory for the software side, or test your own assumptions in the ROI calculator.
How an engagement starts
From the first call to live campaigns in four steps.
Align
A call to agree on your ICP, your offer, your current outbound, who takes over conversations, and what counts as a positive response.
Build
We build the data, the deliverability infrastructure, the messaging and the campaigns.
Launch and routing
Cold email and LinkedIn campaigns go live, and positive responses route to your team.
Review and optimization
We review results, refresh messaging and adjust targeting.
Results from Growth Today clients
These engagements show the system in operation. Each case study reports the scope, channels and period of its own engagement. Under the standard service described on this page, your sales team owns the conversation and the booking. No case study is a forecast for your results.
Cavalry
Context
Cavalry sells AI customer support software in a crowded category. Over 120 days, Growth Today ran persona-led cold email across five buying-committee personas and managed eight campaigns in parallel, rewriting or retiring the ones that fell behind.
Published result
- 106,816 emails sent to 25,201 unique target contacts
- 4.21% reply rate overall
- Campaign reply rates ranged from 0.61% to 9.68%
A leading 3PL
Context
This 3PL fulfillment and logistics company in the United States had an SDR team and an outbound motion, but no orchestrated system. Growth Today rebuilt its Clay and HubSpot foundation, set up five live buying signals that route pre-tagged leads to SDRs daily, and ran cold outbound to Director-level and above buyers across five verticals.
Published result
- 51,069 emails sent to 10,771 verified contacts
- 14 explicitly interested replies handed to SDRs
- Bounce rate down from 5.2% to 1.98%
Plobal Apps
Context
Plobal Apps is an e-commerce mobile app builder in the Shopify ecosystem. Growth Today rebuilt its marketing data and operations in HubSpot, ran programmatic paid media on LinkedIn and built trigger-based outbound, with engagement signals passing between the two channels.
Published result
- 75% of pipeline deals from programmatic ads and outbound in the window
- 400+ qualified leads from LinkedIn at under $250 per lead
Related Growth Today resources
Guides and tools that go deeper on the building blocks of this system.
How to build a B2B prospect list
A practical walkthrough of building a clean, targeted B2B prospect list: defining the ICP, sourcing accounts and contacts, and validating before you send.
B2B cold email templates
Cold email templates and the structure behind them: how to open, frame the offer and earn a positive reply from an ICP-fit prospect.
The AI GTM sales tools directory
A curated directory of the AI GTM sales tools we use and recommend, organized by the job each one does best.
Outbound ROI calculator
Test your own assumptions: model the pipeline and return a connected outbound system could produce for your team.
Questions buyers ask
Does Growth Today provide appointment setting or booked meetings?
No. The standard output is the handoff of positive responses from ICP-fit prospects. Your SDR, AE or founder takes over the conversation and books the meeting.
Does Growth Today offer cold calling?
No. The channels are cold email and LinkedIn outreach. If you need calling, Growth Today can refer a partner, and that work sits outside our service.
Is paid advertising included?
No. Paid advertising is an optional add-on, scoped separately from the standard service.
Is this the same as a B2B demand generation agency?
No. Demand generation agencies commonly run broader programs such as brand, paid media and account-based campaigns. This service is outbound lead generation through cold email and LinkedIn, ending at the handoff of positive responses.
How should I compare B2B lead generation companies?
Compare four things: the deliverable (lists, meetings or a working system), who runs the campaigns, who handles replies and booking, and where the vendor's work stops. Growth Today delivers a connected outbound system, run by us, with replies and booking handled by your team.
Ready to see what a managed GTM Engineering system could look like?
Discuss your current data, CRM and workflow setup with Growth Today.