CRM data your team can trust and use
We clean, dedupe, and enrich your HubSpot or Salesforce data, build the data architecture, routing, and syncs around it, and keep it accurate automatically, so every team works from the same data.
RipplingCompany · rippling.com
ArjunDedupe3 records → 1Merged
EnrichSize, email, techFilledRouteTo Arjun in 2 minAssigned
Sync100+ apps, both waysLiveModelOne definition per fieldSharedMonitor0 records without ownerHealthyTrusted by 130+ B2B teams, including
“We are a bedrock now of the field and events marketing team, and this is pretty much an essential part of our program now.”
Christopher WingoField & Events Marketing, Ramp
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“We've not only tested a high volume of outbound motions, but we've also seen the desired impact for many of our experiments.”
Cindy DubonDirector of Growth Marketing, Goldcast
More on our Wall of Love
“They built out an intent-based outbound program from the ground up… we saw results that were higher yielding than our sales-led outbound motion.”
Nichole PorterSVP of Revenue, Plobal Apps
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“They took over our cold email system and immediately upgraded it. Performance increased vastly and we were able to free up time to expand other marketing activities.”
Inman BreauxCMO, Mode Mobile
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“Having a partner that can grow with us and help us scale was incredibly important. They scaled with us beautifully.”
Lee SomerhalderHead of Demand Generation, Tabnine
More on our Wall of Love
“I looked back after our first 40 days of working with them… there was around $40,000 of pipeline added. I haven't seen results like this that quickly.”
Nathan VanschaikHead of Sales, AfterSell
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“Since partnering with Growth Today, we've been able to focus on our offers while they handle the rest brilliantly.”
Soma LászlóFounder, Apex Lab
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AI made GTM easier. A messy CRM still costs you money.
AI speeds up selling, operations, and product work, but bad data is still the most expensive problem in your CRM.
Results you can measure
Leading US 3PL
Rebuilt the HubSpot foundation first, then turned on five live buying signals on top of it.
What we builtClean, auto-enriched CRM · 5 signals routed to SDRs daily · cold outbound across 5 verticals
6.68%
reply rate, about 2x the cold outbound benchmark
RevOps & CRMResult
5+ hrs
saved per SDR per week
What we builtAccount research and scoring in Clay, delivered inside Apollo
Read case study →RevOps & CRMResult
24h
from inbound to enriched, for every new contact
What we builtSix-stage enrichment pipeline from Clay into HubSpot
Read case study →RevOps & CRMResult
100%
of manual account research eliminated
What we builtAccount and contact tiering in Salesforce, Tier 1 kept for 1:1
Read case study →Not sure where to start?
You don't need to figure it out alone. Whatever's standing between you and your goals, we know something to help you move forward.
Dedupe and merge
Duplicate companies and contacts merged on rules you approve. History, owners and deals stay intact.
Standard fields and formats
Job titles, countries, industries and picklists in one format, so filters, lists and views work.
Stale records and bounced emails
Bounced emails, empty and outdated records are flagged and cleaned up, so reps only see contacts they can reach.
Enrichment that refreshes itself
Empty fields filled from several providers in a waterfall, refreshed on a schedule you set.
One data model for every team
Objects, properties and associations designed once, with shared definitions, so sales, marketing and CS read the same record. Parent and child companies included.
Routing and ownership
Inbound leads reach the right rep automatically, by territory, size or segment, in minutes.
Two-way data sync
Your CRM syncs both ways with 100+ apps, from your sequencer to Slack, with rules for which source wins.
Governance and monitoring
Rules for who can create what, and a weekly health check so the data stays clean.
Adoption training and office hours
Your team learns how to use what we built, with recorded walkthroughs and regular office hours.
“When I look at the conversion data and the leads that you all provide, when you have good timelines, they're all always really good.”
Christopher Wingo Field & Events Marketing, Ramp
“We've not only tested a high volume of outbound motions, but we've also seen the desired impact for many of our experiments.”
Cindy Dubon Director of Growth Marketing, Goldcast
“I looked back after our first 40 days of working with them… there was around $40,000 of pipeline added. I haven't seen results like this that quickly.”
Nathan Vanschaik Head of Sales, AfterSell
“Having a partner that can grow with us and help us scale was incredibly important. They scaled with us beautifully.”
Lee Somerhalder Head of Demand Generation, Tabnine
“They took over our cold email system and immediately upgraded it. Performance increased vastly and we were able to free up time to expand other marketing activities.”
Inman Breaux CMO, Mode Mobile
“They built out an intent-based outbound program from the ground up… we saw results that were higher yielding than our sales-led outbound motion.”
Nichole Porter SVP of Revenue, Plobal Apps
“We've been working with Growth Today for four months now, and the results speak for themselves. I think the quota that we expected was outgrown by like three times.”
Lucian Coman VP of Marketing, Cavalry
“Since partnering with Growth Today, we've been able to focus on our offers while they handle the rest brilliantly.”
Soma László Founder, Apex Lab
From messy to trusted and actionable in four weeks
We clean, enrich, and govern your CRM in four weeks, so every record is accurate, complete, and ready to use.
We audit duplicates, empty fields, routing and syncs, and agree the KPI we'll measure success against.
You getCRM health report
We map fields, owners and rules with your RevOps lead before anything changes.
You getField and rules map
We test data providers on a sample of your records and keep the ones that answer best.
You getProvider test on your data
Data model, dedupe, enrichment, routing and sync built inside your CRM and Clay.
You getLive workflows in your stack
We run it on the full database in batches and check every change with you.
You getClean CRM and a change log
A weekly health check and fixes, or a full handover with documentation.
You getWeekly health check
Turn obstacles into outcomes
Reps trust the record
One record per account, with the context reps need before a call or for prospecting.
Leads reach the right owner in minutes
Routing rules that run on accurate data, not on guesswork.
One definition for every team
Sales, marketing and CS work from the same fields and definitions, because the data model is designed once.
Governed CRM
Governance rules and clear ownership for integrations and CRM object changes.
What else is slowing your revenue team down?
Partners
Early access to new features and a direct line for extra support
As certified partners of major GTM tools, we know how to set them up and customize them to your needs, helping you achieve your revenue goals.
Built for teams on HubSpot or Salesforce
A good fit if
- You run HubSpot or Salesforce
- You have a sales team of 3 or more reps
- Reps or marketing say the data is slowing them down
- You want it fixed and kept clean, not a one-off export
Not the right fit if
- You don't use a CRM yet
- You only need a one-time list cleaned
- You want a new CRM chosen and migrated first
Fix it once, then keep it clean
The same ladder most RevOps teams follow: audit, build, keep it running, then add scoring, signals and AI on top.
One-off project
Best forTeams whose CRM needs fixing and setting up right
- CRM audit and data model
- Dedupe and merge
- Standard fields and formats
- Enrichment backfill
- Two-way sync with your apps
- Routing and ownership
4-6 weeks
Monthly, after the build
Best forSales teams of 5+ reps who want it to stay right
- Scheduled enrichment refresh
- Stale records and bounced emails
- New duplicates merged weekly
- Routing and sync kept up to date
- Governance rules
- Monthly CRM health report
- Training and office hours
Monthly, 3-month minimum
Monthly, the full system
Best forTeams that want reps to know who to call and why, every week
- Everything in Keep it clean
- Signals on the record: hiring, funding, tech, intent
- Signal alerts to reps in Slack
- Fit and engagement scoring
- AI workflows and HubSpot AI agents
- Quarterly roadmap with your RevOps lead
Monthly, 3-month minimum
Start with a free CRM health check
Free CRM health check
Get a free audit of where you stand and recommendations to achieve where you want to be.
- Data model and definitions
- Duplicates of companies and contacts
- Routing and speed to lead
- Field coverage and freshness
Compare your options
Clean it in-house, buy a data tool, hire a RevOps agency, or get GTM expertise and extra bandwidth to turn clean data into pipeline.
Which tools do you work with?
We have expertise with most go-to-market tools. If yours isn’t on the list, talk to us, since most other tools connect through similar integrations, so it's unlikely this will be a problem.
How do you protect our existing data?
We agree on it during scoping, integration by integration: which fields we can overwrite and which we only fill when empty. We’re happy to sign an NDA.
Can you work with our RevOps team?
Yes, and we like to. Your RevOps team brings the domain expertise, and our work usually complements theirs. We work best with one program owner on your side, usually your RevOps lead or your GTM leader.
Why not ask our HubSpot or Salesforce partner?
You can. Implementation partners usually cover the setup and focus on data integrity first. If you want a partner that also helps with automation design to support GTM programs, or GTM channel activation, we're a better partner for you.
Is it a project or ongoing?
We recommend ongoing. A CRM is never a one-time project, and it’s never set-and-forget. If your team is small, you only need a few fixes, and there’s no recurring need (which is rare), a one-time clean-up works.
What does it cost?
It depends on the scope: the size of your database, the sources and integrations we connect, the problems we’re solving, and how fast you want to get there. Book a time with us so we can understand your challenge and what you want to achieve so we can give you all the details you need to know to get there.
RevOps content and trends
Get access to templates, checklists, best practices, and learn more about how GTM teams are becoming AI-enabled
B2B Data Enrichment Tools Guide: Choose the Right Platform for Your Business in 2026
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The Best Email Enrichment Providers in 2026: Our Results from 9,000+ Contacts Tested
Clean, enhance, and complete your prospect data for better targeting and higher conversion rates.
Clay Enrichment: Fill Your Pipeline with this Key Data Tactic
Complete guide to data sources, workflows, and automation for better lead quality.
Best AI CRMs for 2026
Compare features, pricing, and benefits to boost your sales productivity and revenue.
Clay Alternatives: Choosing the Right B2B Sales Automation & Enrichment Tool
Compare features, pricing, and capabilities of top platforms.
Bad data costs you significant money. Let’s fix that.
Book a call, show us your CRM, and we’ll tell you where to start and what it’s worth fixing first.