How a leading 3PL rebuilt their CRM foundation, set up 5 live buying signals, and hit 2x the cold outbound industry reply rate in 11 weeks.

As Quickbox's GTM motion ran in parallel across the SDR team and the outbound channel, the system evolved from manual list-pulling and stale CRM data into a signal-driven engine with real-time HubSpot sync, daily lead routing, and infrastructure that compounds every week.

Impact TL;DR

• 5 live buying signals routing pre-tagged leads to SDRs daily, replacing manual prospecting
• 6.68% reply rate on a pure cold audience
• Bounce rate went down from 5.2% to 1.98% using Growth Today’s deliverability engine and custom scripts
• HubSpot CRM auto-enriches and syncs in real time, with zero manual data entry
• 10 meetings booked already booked

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The problem

Outbound motion exists, but it wasn’t a system

By early 2026, Quickbox had built an SDR team and was running its outbound motion, but it wasn't orchestrated into a repeatable, scalable system.

HubSpot functioned as a CRM database, not a GTM orchestration system. SDRs didn't know who to reach out to or why. They didn't know how to prioritize accounts, who was showing signals, how strong those signals were, or what level of effort to put into each one: should this be manual, automated, or both?

Contact data also went stale quickly. The Clay workspace was burning credits on enrichment runs that ran twice or didn't complete. And there was no signal layer to surface high-intent prospects.

Key challenges were:

• HubSpot data accuracy issues are slowing down execution (duplicates, stale records, outdated contact data)
• Clay workspace burning credits on redundant enrichment runs
• SDRs working off static lists they pulled by hand, with no context on why a lead was worth opening
• No signal infrastructure to identify high-intent prospects daily
• Manual list-pulling consumes SDR time instead of selling time

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The Solution:

Growth Today rebuilt Quickbox's outbound foundation across three pillars: RevOps automation, signal infrastructure, and outbound execution.

Instead of running another set of cold campaigns, the goal was to create a system where:

• The Clay workspace runs efficiently with no credit waste
• New companies auto-enrich and sync to HubSpot in real time
• Buying signals route pre-tagged leads to SDRs every day
• SDRs can see immediately why a lead surfaced
• Outbound execution sits on infrastructure that matures over time

Without a clean data foundation and a signal layer, none of this was feasible.

So Growth Today took on a full restructure of Quickbox's RevOps and outbound stack, including:

• Clay master table rebuild with real-time HubSpot sync
• Credit usage audit and column restructure across the workspace
• 5-signal infrastructure for daily SDR routing
• Cold outbound execution across 5 ICP verticals in North America

The goal was to turn existing outbound motion into a system that compounds.

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Use case 1

Cleaning up the Clay + HubSpot foundation

Before any outbound could compound, the data foundation needed to work.

Growth Today rebuilt Quickbox's Clay master table from the ground up so that:

• Any new company added to Clay gets enriched and lands in HubSpot in real time
• Stale and duplicate records get flagged and replaced with verified data
• Columns that burn credits get audited and cleaned up, no more redundant runs
• Each lead arrives in HubSpot tagged with its signal source, so SDRs see why it's on their list at a glance

The result was a foundation Quickbox could trust. SDRs no longer worked off lists with stale titles or wrong companies. Marketing could trust that any lead in HubSpot was current and tagged. Leadership could see which signal drove which contact into the pipeline.

Now, sales and leadership could finally answer:

• Which accounts are in our system today?
• Why is this lead on our list?
• Which signal source drove the most replies last week?

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Use case 2

Building a 5-signal infrastructure for daily SDR routing

Once the foundation was clean, the next layer was signals.

Growth Today set up 5 live buying signals tied to Quickbox's ICP: Procurement, Operations, Supply Chain, and Logistics leaders at the Director level and above across North America.

The signals:

1. Enterprise hiring: ICP companies posting senior or enterprise-level roles
2. SMB hiring: same trigger, segmented for non-enterprise accounts
3. Contact promotions: when an existing contact at an ICP company gets promoted
4. Decision-maker job changes: when an ICP buyer moves to a new company
5. New product or brand announcements: when an ICP account ships something new

Each signal sends pre-tagged leads to SDRs every day, so they don't pull lists by hand anymore. When an SDR opens HubSpot in the morning, they see leads tagged with the signal source. They know exactly why each lead is on their list before they read a single line of context.

The Outcome

• SDRs no longer pull lists by hand
• Every lead carries its signal source in HubSpot
• Leadership can track which signals drive the highest reply rates

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Use case 3

Cold outbound across 5 verticals at scale

Clean accounts and routed signals only matter if the outbound actually runs.

Growth Today launched cold outbound across Quickbox's verticals (health, wellness, beauty, supplements, CPG), targeting Director-and-above buyers in Procurement, Operations, Supply Chain, and Logistics across North America.

What this looked like in practice

• 51,069 emails sent to 10,771 verified contacts
• Reply rate at 6.68%, about 2x the cold outbound industry benchmark on a pure cold audience
• 8 meetings booked from a standing start
• 14 explicitly interested replies handed to SDRs for follow-up

March was the breakout month. We hit 2.7x the volume of February at a 5.49% reply rate once the system was stable.

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Use case 4

Email infrastructure that matured fast

Reply rates only matter when emails actually reach the inbox.

Growth Today managed Quickbox's email infrastructure, with ongoing monitoring of bounce rates, deliverability, and inbox health.

What We Did

• Managed sending domains and inbox setup
• Monitored inbox health and deliverability at scale
• Adjusted sending limits based on inbox performance
• Rotated and protected inboxes to keep them healthy

Only verified contacts went into active sending lists. Inboxes that started underperforming got rotated out before they affected sending.

The Outcome

• Bounce rate dropped from 5.2% to 1.98% between February and March
• Sending capacity grew alongside GTM activity
• Deliverability issues surfaced early, before they affected reply rates
• SDRs and AEs focused on selling, not on fighting deliverability issues

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Why Quickbox Chose Growth Today

Speed, system thinking, and infrastructure that compound

Quickbox didn't need a cold email shop. They had outbound. What they needed was someone who could rebuild the foundation underneath it: RevOps automation, signal infrastructure, and outbound execution working as one connected system.

The work required hands-on building across multiple tools (Clay, HubSpot, Instantly, n8n), not advice or one-off fixes.

Growth Today brought practical experience running these systems together, helping Quickbox move quickly across all three layers without slowing the SDR team down or adding operational overhead:

• Fast, hands-on building across the full RevOps and outbound setup
• Flexibility to adjust the signal layer as Quickbox's priorities shifted
• Ability to work across multiple tools as one connected system, not separate one-off fixes

Growth Today worked as a flexible extension of Quickbox's team, adapting as priorities changed and the GTM motion scaled.

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Results & Impact

RevOps Impact

• Increased trust in HubSpot as the system of record
• Automated, repeatable data governance with no manual entry
• Outbound launches without delays
• Clay credit usage cleaned up, no more redundant enrichment runs

Sales Impact

• SDRs focused on signal-tagged leads with built-in context
• Replaced manual list-pulling with daily routed leads
• Reply rate is about 2x the cold outbound industry benchmark

Leadership Impact

• Clear visibility into which signals drive replies and meetings
• Confidence in outbound planning backed by clean data
• Honest, repeatable system that can scale across new verticals or regions

By rebuilding the data foundation and the signal infrastructure first, Quickbox turned an existing outbound motion into a compounding system that gets sharper every week.

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