AI Outbound System

Build systems that book meetings

We find every potential account worth reaching in your market, research what each one needs, and run personalized multichannel campaigns. Everything is streamlined through AI, vetted by our GTM strategists, and our whole team works closely with you to hit the goals we agreed on.

Book a free strategy call
Free GTM Assessment
Clay First 100 Solutions PartnerClay Enterprise Partner#Top 20 worldwide

Trusted by B2B teams at

Ramp
Goldcast
ActiveCampaign
Stord
Gladly
Redesign Health
Everworker
Plobal Apps
Mode Mobile
Tabnine
130+B2B teams
Cavalry
AfterSell
Bigblue
Apex Lab
Rokt
Cabify
TDCX
Stamped
YL Ventures
The challenge

Campaigns don't scale. Systems do.

Missing bandwidth, not the strategy

You know who to target and what to do with them, but what you’re missing is the capacity to hit your targets. RevOps is pulled in every direction; hiring and training GTM engineers takes time, and you're missing hands-on execution for driving top-of-funnel results.

Bad tooling with no infrastructure

Most stacks are full of tools that do the same job, wired together ad hoc. Half are barely used, few are maintained, and they update CRM records at random or not at all. We build one integrated process on the best tools, so you know what goes into your CRM and your outreach lands in inboxes, not spam.

Working manually instead of building a system

Hand-written emails and spray-and-pray campaigns burn your team’s time and your market. They don’t scale, and every rep does it differently. We build a system that finds the right accounts and keeps reaching them across channels with something useful: automated, yet personal to every prospect.

Case studies

Execute smarter and grow quicker

See the revenue impact when AI-powered GTM workflows replace manual processes.

Read the case study

Fintech

Scale webinar programs

60+events promoted
1 in 66contacted people sign up

Ramp’s field and events team runs 10 to 15 events a month. Each needed its own audience pulled, segmented, and promoted, without the capacity to do it well and do more. And every launch started from zero, with no view of what drove sign-ups. We mapped every account and contact worth marketing to, set up 150 sending domains so there’s always inbox capacity, and used research so each email felt 1:1, not a blast. A model built with Claude learns which personas, topics, and segments sign up.

IndustryFinance operations
HQNew York, US
ChannelEmail
Domains150 managed
Leading US 3PLRead the case study

3PL fulfillment and logistics

From manual lists to a daily signal engine

5live buying signals
5% → 2%bounce rate

The SDR team ran outbound manually. HubSpot was a database: reps didn’t know who to contact or why, pulled lists manually, and worked from stale data while Clay burned credits on runs that doubled or failed. We rebuilt the Clay and HubSpot foundation with real-time sync, then added five buying signals that tag high-intent accounts and route them to the right SDR every day, with automated outbound programs running in the backend.

Industry3PL fulfillment and logistics
HQUnited States
CRMHubSpot
Signals5 live
Read the case study

B2B marketing automation

5+ hours per SDR saved weekly

50,000accounts scored
15data points per account

The SDRs had the accounts but no insights on which deserved more effort, so they researched each account manually for 10 to 20 minutes. Across 50,000 accounts, that meant four SDRs for a year, and LinkedIn industries didn’t match their own industry categorization. We built one scoring process in Clay with 15+ data points the sales team trusts, weighted competitors by past wins, mapped industries to their categories, and wrote a custom script to put the score inside Apollo, where SDRs work.

IndustryB2B marketing automation
HQUnited States
Coverage80 to 90% of fields
Delivered inApollo
Read the case study

Supply chain

Stord: Salesforce as a source of truth reps can act on

16,000+accounts tiered and added to Tier 2 and 3 campaigns
100%manual research eliminated

As Stord’s team grew, Salesforce stored data but didn’t guide decisions. With 200,000+ accounts and no reliable tiers, reps lost time on low-value accounts, contact data went stale, and the team also wanted to go to market in the UK. We qualified and tiered 160,000+ US accounts, removed non-ICP records, and set workflows that source new contacts automatically. Tier 2 to 3 outreach is now automated, so reps spend their time on Tier 1 with 1:1 messaging.

IndustrySupply chain
HQUnited States
CRMSalesforce
Launch timeDays to hours
Read the case study

Shopify e-commerce SaaS

AfterSell: enterprise demos without an SDR team

$102per enterprise demo, over three months
$77cost per lead

AfterSell had strong product-market fit with smaller Shopify merchants and wanted to move upmarket. The usual answer was to hire SDRs: $80K+ each, months of ramp-up, and no sales playbook to train them on. We enriched the whole Shopify market with app, tech stack, and sales data, triggered outreach on store changes, growth signals, industry insights, and paired segmented campaigns with LinkedIn ads. 3,000+ prospects were routed every week.

IndustryShopify SaaS
HQVancouver, Canada
ChannelsEmail + LinkedIn Ads
Timeframe3 months
Workflows

AI workflows to drive revenue for you

Every workflow starts from a number we agree on together, and we keep tuning it until that number moves.

Workflow · Cold-audience-led

ICP modelHubSpotSalesforceBuilt from your closed-won dataFit, buying committee, triggers
Tier accountsClayNotionFigmaAirtableMiroLoomTier 1 · 410Tier 2 · 2,300Tier 3 · 9,690
Source contactsClayApolloProspeoEvery contact in the buying committeeAt each tiered account
EnrichClayPredictLeadsVerified emailSignalsTech stack200+ data providers via Clay
RouteHubSpotSalesforceOwner assigned in your CRMCustomers and active opportunities filtered out
ApprovalSlackMessages approved by your strategist
LaunchInstantlySmartleadlemlistNiche micro-campaignsSignal-basedVolume
OptimizeHubSpotWeekly review with youKeep what books meetings, change the rest
  1. 01ICP modeled
  2. 02Accounts tiered
  3. 03Contacts sourced
  4. 04Enriched
  5. 05Routed
  6. 06Strategist approves
  7. 07Three campaign types live
  8. 08Optimized weekly

Workflow · Inbound-led

FormHubSpotDemo requestFigmaDana · Head of RevOps, Figma
EnrichClay420 staffSeries BHubSpot
ScoreClayTier 1 · high fitNo open deal
RouteHubSpotSlackTo AE Maya · 2 minSlack alert with context
Follow-upClaudeDana, thanks for reaching out. Saw Figma just opened a RevOps role…Drafted from the form and the account
ApprovalSlackApproved and sent within the hour
  1. 01Lead captured
  2. 02Enriched
  3. 03Scored
  4. 04Routed with context
  5. 05Personal follow-up
  6. 06Sent fast

Workflow · Retention-led

SignalClayPredictLeadsAirtableChampion left Airtable3 new teams activeUsage down 30%
CRMHubSpotSalesforceContacts updatedOld record marked Left, new champion added
PlayInstantlylemlistExpansion or renewal playIntro to the new team leads, or a check-in before renewal
ApprovalSlackApproved by your strategist
OwnerSlackHubSpotTo CSM · renewal in 60 daysWith the reason and a draft
  1. 01Customer signal tracked
  2. 02CRM kept current
  3. 03Play chosen
  4. 04Strategist approves
  5. 05Owner alerted

Grow the accounts you already have

3 new teams active

Expansion signals

Know when a customer grows to offer more at the right time.

MiroChampion moved to Miro

Champion tracking

Know when your champion leaves and what to do next.

Renewal in 60 days

Renewal risk

We flag accounts at risk, so your CSM can step in and save them.

The foundation

You know what to try next. The foundation to achieve it is missing.

Most teams already have plenty of tools and data, but none of it is coordinated. Each tool was added for one job, the data lives in five places, and nobody has time to orchestrate it. So you can't hit your targets or test new plays as fast as you'd like. We fix the foundation first, then build on it.

03 · GTM

Outbound campaignsABXPaid Ads

02 · Automation

Signals and intentLead routingReal-time enrichment

01 · Data

Market map and scoringContact data from 200+ providersCRM clean-up
What we usually find
  • ×99+ tools, half of them doing the same thing
  • ×Hard to trust and use the data
  • ×No contextual, systematic way to win new business
  • ×No time to refine GTM orchestration
What we build with you
  • One foundation
  • Real-time enrichment with fewer tools but better data
  • Contextualized data in CRM for reps to reach out or automate
  • Reviewed regularly with your GTM leader

Partners

Certified partners of the tools you already use

Our partnerships give you faster support, early access to new features, and playbooks that follow each platform’s best practices.

Clay Enterprise PartnerClay First 100 Solutions PartnerHubSpot Solutions PartnerSalesforce Partnerlemlist Service Partner, certified 2026Instantly Certified ExpertSmartlead.ai Certified PartnerOutboundSync Official PartnerUnify Agency Partner
How it works

How we build it

Six steps with your team, built around a KPI we agree on up front.

What we doWhat you do
  1. 01 · AssessmentGTM assessment
  2. 02 · MapMap and enrich
  3. 03 · ResearchResearch every account
  4. 04 · BuildSignals and plays
  5. 05 · LaunchLaunch and learn
  6. 06 · Hand overRun and hand over
  7. Your teamSteer it, own it

Step 1 of 6 · What we do

GTM assessment

A thorough assessment of your market, data, CRM system, and current outbound communications to uncover your greatest challenges. We will examine your existing benchmarks, data coverage and data accuracy, and outbound performance results. From the start, we will also define the key performance indicator (KPI) that matters most to you and determine what is required to bridge the gap between your current state and that goal.

  • Data and CRM health
  • Where GTM activation fails
  • A personalized gameplan with measurable impact on your KPIs
GTM assessmentWeek 1
DataA third of contacts out of dateFix first
RoutingLeads wait days for an ownerFix first
SignalsNone tracked yetAdd
OutboundWorks in one segment of threeScale
Reviewed with your GTM leaderKPI and plan agreed

Step 2 of 6 · What we do

Map and enrich

We map your whole market, score every account and fill in the data your team needs.

  • Every account scored
  • 200+ data providers via Clay
  • Customers and active opportunities filtered out
Target accounts4 of 1,240
ContactSignalData
Sofia MarínNotionVP Sales · Notionsofia@corvana.ioNew VP SalesVerified
Arjun MehtaFigmaHead of RevOps · Figmaarjun@helixacloud.comHiring 3 SDRsVerified
Mei TanakaAirtableVP Marketing · Airtablemei@quillstack.comSwitched CRMEnriching
Karin VogelMiroCRO · Mirokarin.vogel@brightpathhr.comSeries B fundingQueued

Step 3 of 6 · What we do

Research every account

Before anything is written, we research specific organizations and the people who work there: what changed, what is currently on their minds, and what they care about. This could range from recruitment and financial reporting data to other news and insights.Every message starts from something specific to them.

  • A research brief for every account
  • Hiring, funding, tech stack and news checked
  • A clear reason to reach out now

Tools we run

ClayClaude

+ 200 data providers via Clay

ApolloZoomInfoProspeoClearbitCognismLushaHunterFindymailLeadMagicIcypeasHarmonicPredictLeadsCrunchbaseBuiltWith
Account research1 of 410 Tier 1
Sofia MarínNotionVP Sales · NotionTier 1
Hiring4 AE roles open in the USSignal
ChangeJoined as VP Sales 3 months agoSignal
StackHubSpot, Gong and OutreachChecked
AngleNew AEs need pipeline from week oneReady for copy
Checked by your GTM strategistApproved

Step 4 of 6 · What we do

Signals and plays

We set up the signals relevant to your sales motion, and campaigns worth responding to.

  • GTM plays deployed based on closed won data
  • New signals you want to scale, experiment but couldn't
  • Tools selected and orchestrated to support

Tools we run

ClayPredictLeadsCommon RoomTrigifyUnify6senseG2RB2BWarmlyBombora
SignalsLive
NotionNotionHiring a Head of RevOpsRouted to AE
FigmaFigmaNew funding roundRouted to SDR
AirtableAirtableSwitched to HubSpotIn sequence
MiroMiroVisited pricing twiceRouted to AE

Step 5 of 6 · What we do

Launch and learn

Email and LinkedIn campaigns go live. Every week, we review what works with you and adjust the plan accordingly.

  • Email and LinkedIn live
  • Weekly reviews
  • Plan changed on what booked meetings

Tools we run

InstantlySmartleadHeyReachExpandilemlistOutreachSalesloft
Campaigns2 channels live
GmailCold email4 steps · 3 personas · 1,240 accountsLive
inLinkedInConnection + 2 messagesLive
Connection sent→Accepted→Message 1 sent
Email 2 opened→Replied

Step 6 of 6 · What we do

Run and hand over

Replies go to your CRM and your team. You review their execution and tell us what to change, so your team can use everything properly. We keep improving the system against the KPI we agreed on.

  • Replies and all activities synced to CRM + Slack
  • Everything has context, so reps can pick it up
  • Your team trained + enabled

Tools we run

SlackHubSpotSalesforce
Interested leads3 this week
Emma LindqvistLoomVP Marketing · Loomemma@northgate.ioInterested

“This is timely for us. Can you send a couple of times next week?”

Signal: new VP SalesEmail 1 of 5Replied 10:42
Marcus ReidDirector of Sales Ops · LoomInterested
Mei TanakaVP Marketing · AirtableInterested

What you do

Your team steers it

We regularly review our progress toward achieving your target metrics (KPIs), analyzing what has been accomplished, what remains to be done, and the reasons behind these outcomes—until the goals are fully met. Forward-deployed GTM engineers and a dedicated point of contact work alongside your team through weekly meetings.

KPI agreed up front

Weekly sessions with your GTM leader

Forward-deployed GTM engineers + account manager

You approve the plays and own the system

Campaign resultsLast 30 days
Replies per 1004.7+3.3
Accepted29%+13 pts
Interested12this week
Arjun MehtaHead of RevOps · FigmaInterested
Marcus ReidDirector of Sales Ops · LoomInterested
Mei TanakaVP Marketing · AirtableInterested
Your first 90 days

What the first 90 days look like

A clear plan from day one, built around the current and desired KPI to hit we agreed on.

Day 0
Day 0 to 30

Assess and set up

  • GTM Assessment and roadmap
  • KPI agreed with you
  • Data foundation fixed, first plays built
Deliverables
  • Assessment report with your top 3 gaps
  • KPI and target agreed in writing
  • ICP, tiers and first offer signed off
Your partApprove the ICP and the offer
Day 31 to 60

Launch and learn

  • Email and LinkedIn campaigns live
  • Weekly review against the KPI
  • First meetings on the calendar
Deliverables
  • Domains warmed and inboxes live
  • First 3 plays launched across email and LinkedIn
  • Weekly review deck against the KPI
Your partTake the conversations
Day 61 to 90

Scale what works

  • More budget on the winning plays
  • Inbound and retention plays added
  • Pipeline report in your CRM
Deliverables
  • Winning plays scaled, weak ones cut
  • Inbound and retention workflows switched on
  • Pipeline dashboard in your CRM
Your partWeekly review with us
Ongoing

Keep moving the number

  • New signals and segments tested
  • System tuned every week
  • Your team trained to run it
Deliverables
  • New signals tested every month
  • Quarterly roadmap refresh
  • Playbooks and training for your team
Your partSteer the priorities
Why Growth Today

We built AI Outbound Systems before anyone called it GTM engineering

Since 2020

Our team brings 8+ years of senior, hands-on experience across SaaS and professional services and has built these AI systems long before Clay was known in the market, so we know how to orchestrate GTM, regardless of how the tools change.

  • 2020First B2B outbound programsApollolemlist
  • 2023Building on ClayClayInstantlySmartlead
  • TodayAI outbound systemsHubSpotSalesforcePredictLeadsSlack

Forward deployed GTM

We handpicked the best commercial and technical account managers and GTM engineers, all with real B2B sales and RevOps experience. Our forward-deployed GTM engineers work closely with you, along with a dedicated Account Manager to keep things aligned and keep execution pointed at your targets.

CommercialTechnicalDataCopywritingStrategy

1 of 20 Clay Enterprise Partners

We were among the top 5 Clay users in 2023, when Clay took off, and we’ve built on it ever since. Today we’re one of 20 Clay Enterprise Partners globally, so your system is built by a team that knows Clay inside and out.

1of 20 Clay Enterprise Partners worldwide
  • Growth TodayEnterprise Partner
1 in 6prior positive responders re-register, about 10x cold

“When I look at the conversion data and the leads that you all provide, when you have good timelines, they're all always really good.”

Christopher Wingo Field & Events Marketing, Ramp

“We've not only tested a high volume of outbound motions, but we've also seen the desired impact for many of our experiments.”

Cindy Dubon Director of Growth Marketing, Goldcast
$40kpipeline added in the first 40 days

“I looked back after our first 40 days of working with them… there was around $40,000 of pipeline added. I haven't seen results like this that quickly.”

Nathan Vanschaik Head of Sales, AfterSell

“Having a partner that can grow with us and help us scale was incredibly important. They scaled with us beautifully.”

Lee Somerhalder Head of Demand Generation, Tabnine
54%reply-to-opportunity conversion on the best vertical

“They took over our cold email system and immediately upgraded it. Performance increased vastly and we were able to free up time to expand other marketing activities.”

Inman Breaux CMO, Mode Mobile
75%of pipeline from ads and outbound

“They built out an intent-based outbound program from the ground up… we saw results that were higher yielding than our sales-led outbound motion.”

Nichole Porter SVP of Revenue, Plobal Apps
111demos booked in 120 days

“We've been working with Growth Today for four months now, and the results speak for themselves. I think the quota that we expected was outgrown by like three times.”

Lucian Coman VP of Marketing, Cavalry
3xmore replies per connection request, and 87 interested leads

“Since partnering with Growth Today, we've been able to focus on our offers while they handle the rest brilliantly.”

Soma László Founder, Apex Lab
Free GTM Assessment

See where your GTM system leaks

We review your data, CRM, routing, and outbound with you, and hand you a prioritized plan. Use it with us or on your own.

  • A health check of your CRM and data: what's missing, duplicated or out of date
  • Where your GTM activation breaks: the handoffs, tools and steps that leak pipeline
  • The signals and segments worth going after, based on your closed-won data
  • A personalized gameplan to hit your KPIs: prioritized plays with the impact we expect
Get your free GTM Assessment
GTM assessmentSummary
Data foundation58
Automation41
GTM activation72

Top fixes

  1. Clean and tier the CRM
  2. Route inbound and signal leads in minutes, not days
  3. Track three signals for Tier 1 accounts
Walked through with your GTM leaderGameplan agreed
Who it's for

Built for GTM teams that already sell

Best fit
  • You have a CRM
  • You have service / product-market fit
  • You have sales reps who can take over conversations
  • You have a revenue target and want a partner accountable to it
Not the best fit
  • ×You don't trust your CRM data yet, and it needs fixing before you scale outreach.
  • ×Your tools aren't orchestrated and you don't know what's going on.
  • ×You need help beyond outbound: recurring CRM hygiene, forecasting, or RevOps.
Then Managed GTM Engineering is the better fit →
Compare

Compare your options

Build it, buy the tools, hire an agency, or build it with us.

In-houseBuild it in-house
Software onlyBuy tools, run them yourself
Campaign agencyHire an outbound agency
Done with youGrowth Today
Who builds it
Your team, from scratch.
Your team, with tools you pay for.
The agency runs campaigns for you.
We build it with you, and your team keeps it.
What you own
Everything, once it's built.
The tool licences.
Usually just the leads.
The data, the signals, the playbooks and the know-how.
How it improves
As fast as your team learns.
Up to you.
Campaign by campaign.
Every week, measured against the KPI we agreed on.
Best when
You have the time and internal expertise to build.
You have an operator with Ops + Outbound experience.
You want leads, not a system.
You want a system that grows with your team.
Scope

What's included, and what you can add

Everything we run is tied to the goals we set in scoping.

Included

AI Outbound System

Built and run with your team, from the GTM assessment to weekly reviews.

  • GTM assessment and strategy
  • Market map and account scoring
  • Contact data from 200+ providers
  • Buying signals
  • Email and LinkedIn campaigns
  • Replies routed to your CRM and Slack
  • Weekly reviews with your strategist
Optional add-on

Paid ads

Ads shown to the same accounts your campaigns reach, so your name shows up in more than one place.

inLinkedInPromoted post
A promoted LinkedIn post by Brigitta Ruha, co-founder of Growth Today
Optional add-on

GTM engineering

Rep productivity, CRM clean-up and lead routing through Managed GTM Engineering.

Lead routingToday
Sofia MarínVP Sales · NotionTo AE · 2 min
Arjun MehtaHead of RevOps · FigmaTo SDR · 4 min
Book a Call

Grow your pipeline together

Tell us the number you need to hit this quarter, and we’ll audit what you have and help you get there.

Book a free strategy call
Resources

Expand your sales and marketing knowledge

Updated resources to help you adopt prospecting trends.

Guide

How to build a B2B prospect list

A practical walkthrough of building a clean, targeted B2B prospect list: defining the ICP, sourcing accounts and contacts, and validating before you send.
Guide

B2B cold email templates

Cold email templates and the structure behind them: how to open, frame the offer and earn a positive reply from an ICP-fit prospect.
Tool

AI sales tools directory

A curated directory of the AI GTM sales tools we use and recommend, organized by the job each one does best.
Tool

ROI calculator

Test your own numbers: model the pipeline and return a done-for-you outbound engine could produce for your team.
FAQ

Frequently Asked Questions

Book a free strategy call

How is this different from your B2B Lead Generation service?

B2B Lead Generation is done for you: we run the campaigns and hand over interested leads, and you can stay hands-off. The AI Outbound System is done with you: we work alongside your GTM leader as strategists and operators, build the data foundation and the system, and run it with your team. It suits larger companies that already sell and want to scale what works.

How is this different from hiring a GTM engineer or a freelancer?

You get a team instead of one person, and you don't have to hire anyone new. Our GTM engineers and Sales Ops specialists cover everything you'd need: email deliverability, GTM expertise to solve commercial challenges with tech, and project managers you meet regularly to discuss progress and changes.

How do I know if this will work for my company?

Outbound works when the right foundation is in place. We take care of:

  • Email infrastructure
  • Data sourcing and enrichment
  • Campaign creation, play selection and copy iteration

What we need from you:

  • Product-market fit, so we scale what already works
  • Fast follow-up on the leads we generate
  • Working with us on the offer for cold audiences

What industries or companies does an AI Outbound System work best for?

B2B companies with a clear ICP, 20,000+ potential accounts to go after, and an ACV of $5K or more.

How involved is our team?

Your GTM leader oversees the program with us, and we work closely and consultatively with them. Your team doesn't have to be hands-on in the execution: that's our part.

Can you help with GTM programs that aren't outbound?

Absolutely. Outbound is just one of the eleven use cases we help with. For more, visit GTM Engineering.

Do we need to change our tools?

Most of the time, no. We start with the GTM tools you already have and only suggest new ones when they help you reach your goals. We're a HubSpot Solutions Partner, a Salesforce Partner, an OutboundSync and Unify partner, and one of 20 Clay Enterprise Partners.

How do you measure success?

We review qualified replies, sales-accepted opportunities and the attribution reports in your CRM. For that, your team needs to keep the data up to date and move deals and opportunities through their stages properly. If that isn't in place yet, our Revenue Intelligence and Forecasting services can help.

What happens if I want to take these GTM programs in-house?

Every domain, inbox, Clay table, workflow and report is transferable to you, so if you ever decide to build in-house, you have everything you need to take over.

How do you use AI?

We use AI for account research, tiering, scoring contacts and companies, generating and writing contextual insights into your CRM, enriching new records, and drafting first messages. Our GTM engineers build these workflows and always incorporate your feedback on targeting and messaging.

What if the problem isn't the number of leads?

Book a free strategy call so we can hear you out and audit what you use, who you sell to, and what your GTM looks like. Often, the lack of results comes from bad CRM data, data that isn't transformed into something actionable for GTM use cases, missing handoffs, and scattered tools due to poor architecture. Our Managed GTM Engineering service fixes those.

What does it cost?

It depends on your market, the channels and how much your team takes on. The intro call or GTM assessment gives you a scope and a price.