Win your dream accounts
We tier your target accounts, map everyone involved in the decisions, and score every account on buying signals and engagement, so your teams know who to target and when they're ready to buy.
Trusted by 130+ B2B teams, including
“We are a bedrock now of the field and events marketing team, and this is pretty much an essential part of our program now.”
Christopher WingoField & Events Marketing, Ramp
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“We've not only tested a high volume of outbound motions, but we've also seen the desired impact for many of our experiments.”
Cindy DubonDirector of Growth Marketing, Goldcast
More on our Wall of Love
“They built out an intent-based outbound program from the ground up… we saw results that were higher yielding than our sales-led outbound motion.”
Nichole PorterSVP of Revenue, Plobal Apps
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“They took over our cold email system and immediately upgraded it. Performance increased vastly and we were able to free up time to expand other marketing activities.”
Inman BreauxCMO, Mode Mobile
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“Having a partner that can grow with us and help us scale was incredibly important. They scaled with us beautifully.”
Lee SomerhalderHead of Demand Generation, Tabnine
More on our Wall of Love
“I looked back after our first 40 days of working with them… there was around $40,000 of pipeline added. I haven't seen results like this that quickly.”
Nathan VanschaikHead of Sales, AfterSell
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“Since partnering with Growth Today, we've been able to focus on our offers while they handle the rest brilliantly.”
Soma LászlóFounder, Apex Lab
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Your target accounts are giving you intel. Your team just can't act on it.
Sales and marketing work from different lists, outreach reaches one contact per company, and engagement never makes it to the rep who owns the account.
Where you are right now
Where you'll be with us
Rippling
Deel
Vanta
Rippling
1 of 6 mappedEmail opens and replies
Website and pricing visits
Event attendance
Ad engagement
Intent
Hiring
Funding
Tech changes
VP of Sales opened 3 timesRippling · 9 days agoNo follow-up
Apollo, own template
Outreach, no sequence
Gmail, one-off
Results you can measure
Gladly
Filled an executive dinner from about 1,000 ICP accounts, and surfaced key-account contacts the AEs hadn't mapped.
What we builtAccount scoping · buying-committee mapping · executive invitation sequence
65%
open rate on the executive dinner invitations
ABMResult
1 in 6
prior engagers re-registered, about 10x cold
What we builtEvent plays to target accounts, run on 150 on-brand domains
Read case study →ABMResult
100%
of manual account research eliminated
What we builtAccount and contact tiering so reps work Tier 1 one to one
Read case study →ABMResult
13%
of replies positive, across three countries
What we builtAccount qualification on data no provider sells
Read case study →From insights to the right next step
Pick the accounts worth winning, know everyone involved in the decision, see how much they know you and engage with you, and give every team a reason to act.
Account selection and tiers
Target accounts picked with sales and tiered on fit and signals, refreshed every month.
Signals and account scoring
Hiring, funding, tech changes, website visits and job changes tracked on every target account, and rolled into one engagement and awareness score per account.
Buying committee mapping
Every role in the buying group found, verified and added to the CRM, not just one champion.
Account research for reps
A one-page brief per account: what they sell, what changed, who to talk to and why now.
Events and executive dinners
Invitations to the right people at target accounts, with follow-up after the event.
Paid ads (add-on)
Your team or ours runs the ads on the same account list, timed with the outreach.
Engagement alerts for reps
Opens, replies, visits and signals land in Slack and the CRM, with the next step for the owner.
Account-level pipeline reporting
Pipeline, meetings and coverage reported by account and tier, not by lead.
“When I look at the conversion data and the leads that you all provide, when you have good timelines, they're all always really good.”
Christopher Wingo Field & Events Marketing, Ramp
“We've not only tested a high volume of outbound motions, but we've also seen the desired impact for many of our experiments.”
Cindy Dubon Director of Growth Marketing, Goldcast
“I looked back after our first 40 days of working with them… there was around $40,000 of pipeline added. I haven't seen results like this that quickly.”
Nathan Vanschaik Head of Sales, AfterSell
“Having a partner that can grow with us and help us scale was incredibly important. They scaled with us beautifully.”
Lee Somerhalder Head of Demand Generation, Tabnine
“They took over our cold email system and immediately upgraded it. Performance increased vastly and we were able to free up time to expand other marketing activities.”
Inman Breaux CMO, Mode Mobile
“They built out an intent-based outbound program from the ground up… we saw results that were higher yielding than our sales-led outbound motion.”
Nichole Porter SVP of Revenue, Plobal Apps
“We've been working with Growth Today for four months now, and the results speak for themselves. I think the quota that we expected was outgrown by like three times.”
Lucian Coman VP of Marketing, Cavalry
“Since partnering with Growth Today, we've been able to focus on our offers while they handle the rest brilliantly.”
Soma László Founder, Apex Lab
Your ABM program, month by month
You approve the list and the plays. Your reps get the alerts.
ABM your sales and marketing teams both work from
One account list, one score, and one set of alerts, built on accurate and actionable CRM data.
- 6sense or Demandbase licence
- An ads agency
- Someone to run it
- A licence before a plan
- Clay/Apollo (or both), your CRM and ZenABM
- Ad air cover as an add-on: audiences kept enriched and synced, working with your ads team
- Engineers who build it with you
- Value from the start, with a clear roadmap
Partners
Early access to new features and a direct line for extra support
As certified partners of major GTM tools, we know how to set them up and customize them to your needs, helping you achieve your revenue goals.
ABM or outbound: which one you need
- TAM under 20,000 companies
- LTV above $50k
- Vertical SaaS
- Larger TAM, faster deals
- One or two decision makers
- SDRs working volume
One ABM program, built sprint by sprint
Each sprint leaves your teams with something useful: first a scored target list in your CRM, then plays live on Tier 1, then Tier 2. By the end, sales and marketing work from one shared system.
Sprint 1 · months 1-2
Best forEvery program, before any outreach
- Target list and tiers, agreed with sales
- Buying committees enriched and mapped
- Signals and account scores live
Sprint 2 · months 3-4
Best forTeams ready to work their top accounts
- Account briefs for your reps
- Events and executive dinners
- Alerts to account owners
- Engagement reporting by account
Sprint 3 · months 5-6, then monthly
Best forTeams extending what works to more accounts
- Tier 2 accounts added
- Account review with sales
- Ad air cover (add-on)
Find out what's missing before you launch your ABM program
ABM readiness assessment
A free check of your CRM: buying committee coverage, TAM coverage, data accuracy, signals and engagement tracking, with a short readout for your team.
Compare your options
Run it in-house, hire an ads agency, buy an ABM platform, or add hands-on GTM experts focused on winning your target accounts.
How do you measure success?
We start from where your demand generation efforts are today and then agree on the roadmap for what needs to be in place to get there. We report on sales velocity, deal acceleration, and revenue on your target accounts, plus the quality of activity and opportunities. We evaluate the program against that plan with sales.
Do we need an ABM platform like 6sense or Demandbase?
No. We work with the stack you already have. If something is missing, we recommend what to add.
Can you also help with ads?
Yes, though ads aren't a formal part of the system. The system is GTM engineering: the tiering, signals and data that ABM needs. If you need ad activation or support, our ad lead, a former CMO who has run full demand gen programs, can help.
What do our sales and marketing teams do?
Both teams work from one tiered list and one score, on a weekly rhythm with us. Sales approves the account list and follows up on the alerts. Marketing coordinates events, and runs the ads with us or leaves them to us.
How is this different from outbound?
Automated outbound fits teams with a large TAM, more than 20,000 companies or 40,000 contacts a quarter, and smaller deal sizes. ABM goes deep on fewer accounts: one-to-one outreach by sales, coordinated with one-to-many campaigns through marketing programs like ads and webinars. We build the systems behind both. If your TAM is under 20,000 companies, ABM is likely the better fit. If you sell mostly to SMB or mid-market with a smaller ACV and a larger TAM, automated outbound likely is.
How do you pick and tier the accounts?
Together with sales, on fit and buying signals. The list and the tiers are refreshed every month.
What counts as an engaged account?
An account whose engagement and awareness score passes the threshold we set with sales at the start.
Do we see value before the program ends?
Yes. Your target list and tiers are ready in month one, committees and account scores are in your CRM by month two, and your teams work Tier 1 from month three.
What does it cost?
It depends on the number of accounts and plays. You get a fixed scope after the ABM readiness assessment. Ad spend, tool and data costs are separate.
Level up your ABM
Guides, templates and free tools for picking accounts, mapping buying groups, and turning engagement into pipeline.
What is B2B buyer intent data?
How to spot accounts that are actively researching, and act on the signals.
How to reach B2B decision makers who actually convert
Channels, messaging and tools for reaching executives and influencers.
A practical guide to B2B buyer persona research
Methods and templates to profile every role in the buying group.
The strategic guide to high-value leads
How to pick and prioritise the accounts worth the effort.