ABM readiness assessment

Is your CRM ready for ABM?

We check five things in your CRM: buying committee coverage, TAM coverage, data accuracy, signals, and how engagement is measured. Then we walk your team through what we found in a one-hour call.

Works in
The five checks

What we look at in your CRM

Read access only. We check the data, not your team.

Check 1Buying committee coverage
  • Roles mapped per Tier 1 account
  • Missing decision makers
Check 2TAM coverage
  • Target accounts in your CRM
  • Missing or duplicate accounts
Check 3Data accuracy
  • Firmographics and contacts up to date
  • Bounced and left-company records
Check 4Signals
  • Which buying signals you track
  • Where they land, and who sees them
Check 5Engagement measurement
  • Opens, replies, visits and meetings
  • Reported by account, not by lead
What you get

A short readout, walked through with your team

Your gaps, ranked

A one-page readout of the five checks, with the gaps ranked by what to fix first. We walk your team through it in a one-hour call.

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Who it's for

Built for ABM teams

A good fit
  • TAM under 20,000 companies
  • LTV above $50k
  • Vertical SaaS
This assessment
Better fit: outbound
  • Larger TAM, faster deals
  • One or two decision makers
  • SDRs working volume
B2B Outbound System
FAQ

Frequently Asked Questions

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What access do you need?

Read access to your CRM. We sign an NDA before we start.

How much time does it take from our team?

Granting CRM access at the start and a one-hour walkthrough at the end. We do the rest.

Which CRMs do you work with?

HubSpot and Salesforce.

Is it free?

Yes. If ABM is a fit, we suggest a program. If it isn't, we tell you.

What happens after the assessment?

You keep the readout. If you want help fixing the gaps, our ABM program runs for 4–6 months.

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Find out if your CRM is ready for ABM

Book a time, give us read access, and we walk your team through the five checks in a one-hour call.