LinkedIn Content Engine for B2B Founders and Leaders
We run your personal LinkedIn as a proper system: a steady stream of posts that build real authority, not the odd one-off when you find the time.
What is a LinkedIn Content Engine?
It's a done-for-you system for your personal LinkedIn. We handle the strategy, the writing, your profile and branding, and the outreach, all joined up, instead of one writer firing off posts on their own.
We work on personal profiles, not company pages. It's separate from our outbound and paid LinkedIn ads, more on those below.
Built for founders and leaders at scaling B2B companies
Industry doesn't matter here. It's built around you, your voice and point of view, not just your company's category.
Built for
- You're a founder or on the executive team at a scaling B2B company, SaaS or beyond.
- You're a B2B fractional consultant, you get the same core service.
- You have a real point of view and want it to compound on LinkedIn, not disappear into the feed.
You're a fit if…
- You've hit product- or service-market fit, you know who you sell to and what you want to be known for.
- You're at $1M+ in annual revenue.
- You post from a personal LinkedIn profile, this works on individual profiles, not company pages.
Two ways to run the Content Engine
Start and Scale run the same core system. They differ in how often you post and how far the outreach goes.
Start
2 posts per weekScale
Most popular5 posts per weekStrategy
- A content calendar aimed at the people you sell to, where every post has a job to do.
Strategy
- A content calendar aimed at the people you sell to, where every post has a job to do.
Craft
- We capture your voice and a clear point of view, written to build authority, not chase likes.
Craft
- We capture your voice and a clear point of view, written to build authority, not chase likes.
Profile & Branding
- Your headline, banner, featured section and About, rebuilt to actually convert, not just look finished.
Profile & Branding
- Your headline, banner, featured section and About, rebuilt to actually convert, not just look finished.
Strategic Outreach
- Warming up the buying committee at the accounts you care about.
- Reaching the people who engage with your posts.
- Reaching people who engage with competitor or influencer posts (up to three profiles).
Extended Strategic Outreach
- Warming up the buying committee at the accounts you care about.
- Reaching the people who engage with your posts.
- Reaching people who engage with competitor or influencer posts (up to five profiles).
- Reaching your new followers.
- Reaching people who visit your profile.
Targeted Engagement
Not included in Start.
Targeted Engagement
- Showing up consistently in the feeds and comments of exactly the people you want to reach.
Six steps to consistent posting
Here's how it works, step by step.
Kickoff
We get clear on your goals, your product, what sets you apart, and who you're trying to reach.
Find your voice
A proper conversation to capture how you actually talk and think. We revisit it every month as things change.
Get the voice right
The first month gets extra review so the posts really sound like you. No throwaway test posts.
Plan the content
A calendar built around your goals, your audience, and what's already working on LinkedIn.
Post, week after week
You get each post a week early. We handle the scheduling, with up to two rounds of edits per post.
Learn and improve
We look at the results every month. Each post gets about two weeks to gather data before we call what's working.
Timeline
- Onboarding takes two weeks.
- Your first posts go live in week three.
- You get a monthly call to review the plan and the results.
What we need from you
- To start: your positioning, who you sell to, your offer, your tone of voice, your LinkedIn goal, any lead-magnet or source material, brand assets, and access to your LinkedIn.
- If you add Thought Leader Ads: access to LinkedIn Ads Manager. You don't need this for the organic Start or Scale plans.
- As we go: any relevant events, company changes, and new material or trends worth posting about.
A separate engine that compounds when connected
We run LinkedIn content, outbound, and paid LinkedIn ads as separate engines. Each works on its own, and they get stronger when you run more than one.
LinkedIn Content Engine
Strategy, writing, profile and branding, and outreach, built around your own voice.
You are here.
AI-native outbound
A signal-based outreach system that reaches a much wider list of accounts, separate from your LinkedIn content.
Landing page coming soon.
LinkedIn ABM Ads
Targeted paid ads that warm up accounts before your outreach lands.
Landing page coming soon.
GTM Engineering is another separate service of ours. None of these are bundled into the LinkedIn Content Engine, they each stand alone, and they get stronger when you run more than one.
Thought Leader Ads (optional, Scale only)
Thought Leader Ads is an optional paid amplification add-on available with Scale. It puts paid spend behind the organic posts that are already performing best, run from the same LinkedIn profile.
- TLAs run from the executive's profile
- Audiences built from real engagement data, not lookalike approximations
- Cross-sell and net-new pipeline activation across existing customer bases
- Direct integration with your organic content calendar, no separate creative cycle
How performance is tracked
You get a live report on how your content and audience are doing.
Tracked in the report
Self-reported by you
- Meetings booked
- Content-sourced or influenced pipeline
- Content-sourced or influenced closed-won revenue
See how we think before you work with us
Our co-founders, Brigitta Ruha and Jani Vrancsik, share the real processes, tools and lessons behind our work, on their own LinkedIn profiles.
Brigitta Ruha
Co-founder, Growth Today
Jani Vrancsik
Co-founder, Growth Today
Featured posts
Connected Growth Today resources
Existing Growth Today pages that support this service.
The Strategic 11-Step System for LinkedIn B2B Lead Generation
A step-by-step system for turning LinkedIn into a repeatable B2B lead-generation channel, from profile to content to conversations that convert.
Claude Skills for LinkedIn Content
Our own Claude skills for planning, drafting and sharpening founder-led LinkedIn content in your own voice.
Common questions
Is this the same as LinkedIn Ads?
No. Growth Today treats LinkedIn content, AI-native outbound and LinkedIn ABM Ads as separate services. Thought Leader Ads is an optional paid add-on to Scale, described above, and it is still separate from the core content system.
What is the difference between Start and Scale?
Start publishes two posts per week with four components. Scale publishes five posts per week, extends the outreach component, and adds Targeted Engagement as a fifth component.
Is Targeted Engagement included in Start?
No. Targeted Engagement is a Scale-only component.
Is Thought Leader Ads included in Scale?
No. Thought Leader Ads is an optional add-on available with Scale, priced separately from the Scale plan, with its own management fee and a separate minimum LinkedIn media spend.
Do you work with fractional consultants, not just companies?
Yes. Fractional consultants who meet the qualification above receive the same core service as a company.
What do you need from us to get started?
Your positioning, ICP, offer, tone of voice, LinkedIn objective, any usable lead-magnet material, brand assets and LinkedIn access. If Thought Leader Ads is included, we also need LinkedIn Ads Manager access; this is not required for the organic Start or Scale packages. Onboarding takes two weeks, and your first posts publish in week three.
Stop posting into the void. Start building an asset.
See how the LinkedIn Content Engine could work for your team.