AI agents and creator tools for marketing professionals

Marketers building their own AI tools

Coursera

July 20, 2026

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About

A Coursera course for marketers who want to go past using AI and start building with it. You learn to make simple marketing tools and agents you can run day to day.

Who is it for

For marketers who already use AI and want to build their own tools.

From user to builder

Most marketers only use AI. This shows you how to build small tools that fit your own work.

What you learn

Tell the main AI tools apart

Build a simple marketing AI tool

Use agents in real campaigns

Fit them into your daily work

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