A 6-week cohort-based program for B2B teams ready to build automated outbound systems that actually work. Philosophy first, tools second.
Why This Program Exists
Most GTM courses teach you where to click. We teach you how to think. The tools will change. The platforms will evolve. But the principles behind building reliable, automated pipeline engines remain the same.
This program is built on the belief that understanding why a system works matters more than memorizing how to use a tool. You'll leave with both — but the thinking comes first.
Curriculum
Each week combines pre-recorded lessons with live coaching sessions. You'll build a real outbound system from scratch by the end of the program.
Full-day, in-person session with your cohort. Set the foundation, align on goals, and build relationships that last beyond the program.
Before you build anything, you need to know exactly who you're building it for. This week is about the strategic thinking that makes everything else work.
Clay is the backbone of modern GTM engineering. This week you go deep — from waterfall enrichment to Claygent to building production-ready tables.
The best email never matters if it lands in spam. Learn the principles of deliverability and campaign management — applicable to any platform.
The program blends pre-recorded depth, live interaction, and hands-on building so you learn at your pace but never get stuck alone.
Deep-dive video lessons released each week. Watch on your schedule, revisit as needed. Covers the philosophy, frameworks, and step-by-step implementation.
Weekly live sessions with the Growth Today team. Build together, troubleshoot real problems, and get direct feedback on your work.
Private Slack channel with your cohort. Share wins, ask questions between sessions, and build a network of peers running similar plays.
We teach the principles behind each category, then show you the leading platforms. Clay is the core — everything else is about choosing what fits your stack.
This program is for people who want to build real systems — not just learn theory. If any of these describe you, you're in the right place.
You're tired of hiring SDRs who churn. You want a system that compounds, not a headcount line item.
You own the stack. You need to understand what's possible with Clay and automated outbound before you build or buy.
Your team runs outbound but it's manual and inconsistent. You want to modernize without losing the human touch.
You run an agency and need to add outbound or GTM engineering as a service line. Learn the system before you sell it.
Small cohorts, real relationships, tangible outcomes.
Three tiers designed for different needs. All include the full curriculum, live sessions, and community access.
Full program access with cohort experience.
Everything in Accelerator, plus hands-on system building support.
For companies sending 2+ people. Build alignment across your GTM team.
Founding cohort pricing. Rates increase after Cohort 2. Payment plans available.
No. The program is designed for people who are new to Clay or have basic experience. We start from fundamentals and build up. That said, if you've been using Clay for months and want advanced strategies, the Pro tier with 1-on-1 sessions will give you more value.
Location varies by cohort and will be announced with each cohort opening. We aim for major European cities. If you can't attend in person, a virtual option is available — but we strongly recommend showing up. The relationships built on day one are worth it.
Plan for 4-6 hours per week. This includes watching the pre-recorded modules (1-2 hours), attending the live session (60-90 minutes), and implementation work on your own system (2-3 hours). The more you put in, the more you get out.
The campaign management module is platform-agnostic by design. We cover the principles of deliverability, sequence architecture, and campaign management using Smartlead, Instantly, and Lemlist as examples — but the concepts apply to any tool. If you use a different platform, you'll still get full value.
It depends on your goals. If you want to build internal capability and understand the systems yourself, this program is the fastest path. If you need a fully managed, done-for-you outbound engine, our agency services might be a better fit. Many clients do both — the accelerator upskills the team while we handle execution.
Yes. We provide invoicing for companies. Many participants have their employer cover the cost as professional development. We're happy to provide a scope document you can share with your manager for approval.
You keep lifetime access to all pre-recorded materials. The cohort Slack channel stays active. We release quarterly updates to the curriculum as tools and strategies evolve. Alumni get priority access and discounted rates for future cohorts.
Apply for the next cohort. Spots are limited to 10 per cohort. We'll review your application and get back to you within 48 hours.
Apply for Next Cohort →Questions? Email hi@growthtoday.co